Books as Teachers, Dummies and Promotions
A good manual can act as a reminder about the way to approach an issue or opportunity. The old ‘Teach Yourself’ book series in yellow and black dust- jacket may have been overtaken by The Dummies Guide to Everything but a good referrence work can be invaluable.
A well chosen book like ”Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands can be a very good promotional item, customer gift or give away if it is relevant. If it is relevant it will promote your brand identity.
Teach Yourself
Innovating new products, processes or business methods is an important means of differentiating your business. The old ‘Teach Yourself’ series of books were innovated out of sight by ‘The Dummies Guides’.
Regular incremental innovations can build up rapidly to be a real ‘point of difference’ and soon your business will be ‘Flying’.
Books For Dummies
Welcome to this post and our first brand mention – ‘WordPress’. Oh I suppose it is the second brand after our own ‘Be On Brand’. Anyway to the point about ‘WordPress’
It is number 4 on my Google search for blog software and is one of the the fastest growing toolkit around. It has a strapline ‘it is both free and priceless..’. It even has its own book WordPress FOR DUMMIES. A sure sign your brand is getting somewhere when the Dummies get hold of it!