Brand Con-Fusion – Swoosh It
The headline may be a bit unfair as Brand-Fusion seems to have European leading golf brand wholesale distribution ‘in the bag.’ (Sun Mountain Golf Bags – H2NO).
Logo changes may be needed for mature B2B brands who need to be more attractive on the web and I think the new colour scheme works better than the B&W version above.
Above Par and potentially a golfing brand classic, putt it down to a slice of luck off the Tee.
Swoosh
The swoosh is probably one of the most used of logo design shapes according to Biz-Logo.com:
‘After all, no other shape conveys motion quite like a swoosh. Our advice is to select a swoosh logo that stands out from the rest. The more unusual or unexpected it is, the more it will rise above the noise and the more it will help differentiate your company.’ Well that is telling Nike!
While most people would regard the symbol as a tick or check mark, the ‘Nike swoosh’ was inspired by the flight of the Greek goddess Nike, who was the winged goddess of victory. Appropriate for the London Olympics 2012 we hope!
The OED defines Swoosh as make a noise with the sound of rushing air or water.
In logo speak Swoosh has become virtually any curved graphic line but in case you were unsure the Clic linked, Glamorgan based website, supported by the Welsh Assembly Government adds the word to the deed. see above
For some successful and less so logos look at these efforts from eNormicom