Bon Brand

Marks & Spencer has been involved in legal action with Interflora since 2008 for bidding on the keyword “interflora” using Google AdWords.
Now as reported by Blogstorm SEO Blog ‘the Advocate General has issued his Opinion on the matter and found in favour of Interflora.’ Now we only need to see the Court of Justice of European Union show the same good sense.

A combination of increased bids for the brand pushing up advert costs and customer leakage to competitors means that the brand is always the loser and Google is the only real winner.

Read more about Advocate General Rules on Interflora vs M&S in Brand Bidding Case by