Bon Brand

In with the new, out with the old, or should that be the other way around.

Personally I want to see the end of litter, graffiti, dumping from vehicles and gratuitous despoliation of our environment. I want to see it done country wide not just ‘where I live’. I want the polluter to pay, or be culturally indoctrinated towards prevention.

Costs and Change

• I seriously doubt the new image for ‘Keep Britain Tidy’  is worth the effort.
  • Logos are not cheap to replace.
  • There is an existing investment in the neural programming of the public.
  • A Behavioural Change conference in February 2011 showed how Keep Britain Tidy ‘leads the way in understanding how to change behaviour’ .  (Are we the toast of Europe?)
    • Speakers include The Jill Dando Institute, Central Office of Information and Defra. (Clever buildings taught to speak)
    • Case studies from Bromford Housing and Tower Hamlets Council will show how to run a behaviour change campaign on a small budget. (Not the first exemplars that spring to mind!)
  • I will to be enthused and positive but ‘big spending society’ was not what I expected to see .
    

  For more information see The Keep Britain Tidy website

  Other Rebranding

  

  Radio 7 will relaunch in April as BBC Radio 4 Extra.

  Questions to Ask Yourself On Rebranding

  • Is rebranding and restructuring really essential, even desirable or just optional?
  • Is the rebranding a long term solution, a vanity exercise or a quick fix?
  • Will it increase market awareness, customer satisfaction or in this case just further confuse the listeners?
  • Will it be cost saving or will costs expanding? If external consultants are involved be sure it will be the latter?
  • Is it just a ploy to close radio 7?

  The BBC think that ‘in bringing BBC Radio 4 Extra closer to BBC Radio 4, by adding some inviting new programmes and variations of some old favourites, they will encourage more listeners to find and enjoy what this imaginative digital station has to offer’. but they would say that wouldn’t they.

  I am uncomfortable with BBC’s digital offering when they haven’t even solved the promotion of Radio 4 long wave for cricket commentary. I am informed that you can get the same transmission on medium wave in some areas.

  You can listen to Test Match Special on BBC Radio 4 Long Wave by tuning in to 198 LW.

  If you have trouble with Long Wave it is also possible to listen on Medium Wave in some areas:

  London 720; Plymouth 774; Hayle (Cornwall) 756; Newcastle 603; Carlisle 1495; Aberdeen 1449; Enniskillen 774; Derry 720; Glasgow 720.
  BBC

  Bring back the Home Service and the Light programme my Cats Whiskers misses them

  Samaritans

  

  New logos and colour schemes are not all they are cracked up to be. This important charity was known as ‘The’ Samaritans but is giving ground to the help line culture.

  Be known for your image and stick to it through thick and thin.

  

  

  

  Spot the difference