Kodak New Logo is Snappy
From 1971 the yellow box graced our photography film and sundry products. With more than a nod towards digital Kodak repositioned and launched their new logo at the beginning of 2006.
The CEO claimed ‘It’s a timely change, which will help us rethink and rediscover Kodak as a category brand.’ Do you think that it has worked?
Certainly the pre 2006 logo looks very dated (a shame it is on all my boxes of colour film so I’ll have to stick to digital). The concept of a ‘category brand’ to encompass a range of products, as well as corporate identity, seems to work.
Add to your strategic view about identity by reading Best Colour for your Brand
Must New Image Mean New Font
They are on the ball at ‘underconsideration’ and ‘brand new‘ with a series of before and after picture of new logos and identities. They also have clear views about cnet’s new generic font and the loss of the quirky n in net. With a strong background as a ‘network and enterprise dedicated to the progress of the graphic design’ this is an American outfit to keep an eye on
Happy Birthday Google
Born on 7th September 1998, it is hard to believe Google is only 10 years old. What can we learn from the ‘Google years’ .
- Market dominance can be achieved in a decade when brains, brass and business nous come together.
- The world moves on and the past is quickly forgotten. What was the best thing before sliced bread?
- Your business needs to be fast moving with attention to market needs. ‘Carpe Diem’ as the Romans said when fishing in the Tiber.
Image by neatorama