Bon Brand

South Riding must be a brand because it is not a place (there are only three Ridings in Yorkshire).
In charades South Riding could and should be a book and an audio CD (Mmmm) available from amazon

Winifred Holtby’s classic novel of 1930′s Yorkshire has Sarah Burton starting as the headmistress of Kiplington High School for Girls. For branding a school I doubt that would pass muster in the 21st Century.

Times and brand names change but the BBC needs series like this to sell abroad to pay for it’s pension fund deficit.