Pop, Biscuits and Has Been Brands
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Tizer ‘the appetiser’. Re launched in 2007 with a new recipe based on the original 1924 product. Why play around in the first place? Consumers will stay loyal to a brand that delivers today what they have always had and loved, they do not like change.
Number one slot for Tizer on Google is an embarrassing waste by brand owners AG Barr. There is only one other page and it lists the terms of a long finished competition and a pop-up of something I can’t even get on the back button.
Borders used to mean book retailers to a lot of literate folk but to the hungry it means biscuits with an ‘S’ and mighty fine ones at that.
Crumbs as there marketing blurb says ‘Put trust in God and keep your biscuits in a cool dry place’ or opt for that famous Scottish pudding Tartan Custard.
Beans or Beanz
For over 120 years they have been known as baked beanz but the guys at Heinz know best. They think a million and one housewives every day will pick up a tin of beanz because they have shortened the name and added a picture of beans on the tin.
57 Varietes remains the same strap line but the firms marketing team ”…have given this iconic product a 21st century make over”. Move over for HP more like it as ”HP baked beans they are the beans for me” in future.