Brains on Brand
South Riding must be a brand because it is not a place (there are only three Ridings in Yorkshire). In charades South Riding could and should be a book and an audio CD (Mmmm) available from amazon Winifred Holtby’s classic novel of 1930′s Yorkshire has Sarah Burton starting as the headmistress of Kiplington High School [...]
Marks & Spencer has been involved in legal action with Interflora since 2008 for bidding on the keyword “interflora” using Google AdWords. Now as reported by Blogstorm SEO Blog ‘the Advocate General has issued his Opinion on the matter and found in favour of Interflora.’ Now we only need to see the Court of Justice [...]
Yorkshire has broader acres than just the Dales. That is one of the reasons Yorkshire is referred to as God’s Own County. This logo for the Dales Bus caught my eye and I caught the bus! Public transport is greener than private vehicles so the colour scheme fits in a National Park environment. The swooshes [...]
Murphys Branding Law says ‘if something can be taken the wrong way it will be taken the wrong way’. Take care with your logos and images….
The American Humane Society holds the Trademark ‘No animals were harmed in the making of this film®’. The King’s Speech and other films include that phrase or similar in the end credits without AHS approval. AHS claim to be the ‘Exclusive Monitoring and Approval Body for Animals Used in Films’ and list non-compliant films. Not [...]
This week there has been a flurry of annual profit statements by ‘house or home builders’ (sounds better than property developers). The striking impact on me was how corporate brands like Persimmon, Taylor Wimpey and Barratt Homes have several other trading brands. Why have Sub-Brands Regional marketing or heritage. Barratt is a strong name in [...]
Big Blue IBM Greenpeace Yellow Pages Red Cross Orange Telecomms The White Company Black Label Whiskey Do you get the idea ? A colour can be so strongly associated with a brand that it has become a household name. Dos and Don’ts of Brand Colour Use primary colours rather than pallid blends and tones that [...]
Oh too be able to increase prices by 10% or 20% and blame a 2.5% increase in vat. Mobile phone companies U R ripping us off #*! 10% increase in Txt costs from O2 and 20% increase from T-Mobile. Will this damage the brand loyalty? It has for me. Will this reduce marginal income through [...]
Starbucks have launched a new image the fourth in as many decades. The logo still features the ‘siren’ or green mermaid but has no script saying Starbucks Coffee. According too inhouse creative director Mike P. ‘… we broke down the four main parts of the mark – color, shape, typeface and the Siren. After hundreds [...]
Adidas is an Olympic partner for London 2012, so there are many opportunities to leverage in marketing and sales. So adidas are seeking to recruit a Brand Manager. Not so strange until you see the leaked reports about the IOC’s contract regarding ‘Ambush Marketing’. Games organisers are required to attempt to confiscate any infringing material [...]