Bon Brand

Value of a brand has to translate into perceived value for the customer

‘Talk like a pirate’ but do not act like a pirate and take preventative measures, as these tales testify.

Companies have a different life cycle to brands. The death of a company or brand doesn’t always mean the death of both even if the banks say they have had enough

Brand tattoos are repetitive images that you can’t get away from and should stay with a brand for life.

Asda buy netto whilst the value for money retailers survive the market turmoil

Royal Warrant Mistakes Quessn for Queen

Has your Brand a clearly demonstrated consumer benefit? I was set thinking by the cover of Nursery today which featured Saplings ‘The Cot Specialist’ . If you can own the territory that goes with the strapline ‘The Cot Specialist’ then your brand should stand out in the crowded market. This chosen phrase demonstrates a consumer [...]

It pays to keep your business to a manageable size and not to overextend. Even the greatest ideas to develop your brand or move into new areas can consume scarce resources of time, goodwill and cash. Bud Off is a term that encourages you to allow your business to divide and form new branches (or [...]

For some time I have subscribed to the Blogstorm blog and I find the updates keep me on my toes. They have just commented on Google’s new Freshness rankings as follows:- ‘The freshness update is like an enhanced version of the QDF algorithm. QDF applied to searches that were trending whereas the freshness update applies [...]

M&S brand review as the wrappers come off a more upmarket strategy.