Bon Brand

Value of a brand has to translate into perceived value for the customer

Companies have a different life cycle to brands. The death of a company or brand doesn’t always mean the death of both even if the banks say they have had enough

Brand tattoos are repetitive images that you can’t get away from and should stay with a brand for life.

Asda buy netto whilst the value for money retailers survive the market turmoil

It pays to keep your business to a manageable size and not to overextend. Even the greatest ideas to develop your brand or move into new areas can consume scarce resources of time, goodwill and cash. Bud Off is a term that encourages you to allow your business to divide and form new branches (or [...]

The Chinese do not need to bail out the Euro as they have the dollar funds and balance of trade surplus to continue buying heritage brands like Saab and Volvo!

A former German banker is in court (Oct 2011) charged with taking a $44million bribe to sell F1 rights. If it is worth a bribe of this size just how much overall brand value is attached to CVC and Bernie Ecclestone’s F1 business. With the trial set to run for up to 6 months the [...]

Mattel the owners of the Barbie brand have just agreed to buy HIT. HIT owned The Guinness Book of Records until recently sold. The new deal transfer brands such as Uno, Barney, Matchbox, Pingu, Thomas the Tank Engine and Bob the Builder to Mattel who are the owners of Fisher-Price amongst many other brands. After [...]

Awards can add ‘Brand Value’ and be a sound marketing tool

Green Brands Green brands that consumers associate with environmental conservation and sustainable business practices are growing in number but not necessarily in green credentials. So it is customer perception that rates highly and not just reality according to Interbrands Green Brand Survey 2011. ‘For example, L’Oréal, .. scored significantly higher in performance than perception, suggesting [...]