Brains on Brand
Brand bidding is something that costs brands heavily and rarely delivers. In the case between Interflora and Marks and Spencer the later used the term ‘Interflora’ via adwords. Blogstorm, the popular search engine optimisation & online marketing blog, help keep me up to date on these issues and you can read more here Interflora has [...]
Location location location is the retail mantra and for ‘Liberty’ the Regent Street location is second to none. Add to that the iconic building and what is now thought of as old world charm. There is also the pedigree, longevity, customer loyalty and service expectation that comes with this retailer. More important still is the [...]
Factors that build and develop strong brand values with your staff include:- Leadership brings with it good management which leads to a happy team and thereby success. Leadership helps staff believe in the brand and the culture. Feeling valued goes direct to the heart of how proud people are to work for the company. Personal [...]
ZapMeta is a meta-search engine. Meta search is a tool that provide users the ability to simultaneously search multiple search engines under one interface. It is a fast efficient and popular search tool that deserves wider exposure. Along with web search, ZapMeta offers a directory based on data from The Open Directory Project. The business [...]
Niche is a quotable and learned book and your niche is your fortune…..
Avis are remembered for the catchy tag line which has stood them in good stead for decades. Have they achieved the status they strove for since adopting the slogan in the 1960′s. Well corporately they are dramatically larger and have over 2000 branches worldwide. Despite other operators in the field that still cling to a [...]
Bellway the UK’s 4th largest house builder is predicting an upgrade in performance. Is this based on good statistics as 100 houses were sold in January compared to 84 in January last year? I worry about statistics that can move share prices, one swallow doesn’t make a summer and January last year was notably depressed. [...]
Princes the Mitsubishi owned, UK food and drinks company has acquired Cross & Blackwell and Fray Bentos brands from Premier Foods. The brand deal comes along with Smedley’s, Farrows and the whole canning business. Premier were ‘in the soup’ over large debts but now they have ‘nothing to beef about’ as this deal generated enough [...]
This long lived brand continues to inspire traveller. A history or 202 year time line is available atThomas Cook. In it’s latest expansion move Thomas Cook and the Co-op Travel Services planned to tie-up of their high street travel businesses. However last week the Office of Fair Trading, were given until 21st February to look [...]
The top internet brands, by market value, are listed below. The January 2011 market capitalisation is brought into focus by Goldman Sachs purchase of $450m shares in Facebook. Internet Brands Google $ 190bn Amazon $ 81bn Facebook $ 50bn Ebay $ 36bn Yahoo $ 22bn Source Daily Telegraph Business Jan 4th 2011.