Brains on Brand
All the intangible assets that increase a business performance and grow goodwill including knowledge, knowhow, systems processes, databases, and related assets.
For some time I have subscribed to the Blogstorm blog and I find the updates keep me on my toes. They have just commented on Google’s new Freshness rankings as follows:- ‘The freshness update is like an enhanced version of the QDF algorithm. QDF applied to searches that were trending whereas the freshness update applies [...]
M&S brand review as the wrappers come off a more upmarket strategy.
Corporate activity has long driven the city in it’s quest for profit. With many cash rich companies (yes there are some) the banks would like to see a feast of bids and deals. Previous bun fights over brands have not always been to the benefit of brand owners but there are several interesting ‘deals on [...]
Imitation can be a sincere form of flattery. This Wetherspoon Public house pays tribute to the Two Ronnies. If your business is an imitation then you need to understand the rules about passing off. The law related to passing off is designed to prevent one person from misrepresenting his or her goods or services as [...]
People impact on brands and Waterstone’s seems set to bounce with the new team from Daunts books
The Chinese do not need to bail out the Euro as they have the dollar funds and balance of trade surplus to continue buying heritage brands like Saab and Volvo!
A former German banker is in court (Oct 2011) charged with taking a $44million bribe to sell F1 rights. If it is worth a bribe of this size just how much overall brand value is attached to CVC and Bernie Ecclestone’s F1 business. With the trial set to run for up to 6 months the [...]
Facilities management is not only alive and well it is a growth industry for some wide awake brands such as the RFM Group.
Mattel the owners of the Barbie brand have just agreed to buy HIT. HIT owned The Guinness Book of Records until recently sold. The new deal transfer brands such as Uno, Barney, Matchbox, Pingu, Thomas the Tank Engine and Bob the Builder to Mattel who are the owners of Fisher-Price amongst many other brands. After [...]
Awards can add ‘Brand Value’ and be a sound marketing tool