Bon Brand

Asda buy netto whilst the value for money retailers survive the market turmoil

Has your Brand a clearly demonstrated consumer benefit? I was set thinking by the cover of Nursery today which featured Saplings ‘The Cot Specialist’ . If you can own the territory that goes with the strapline ‘The Cot Specialist’ then your brand should stand out in the crowded market. This chosen phrase demonstrates a consumer [...]

For some time I have subscribed to the Blogstorm blog and I find the updates keep me on my toes. They have just commented on Google’s new Freshness rankings as follows:- ‘The freshness update is like an enhanced version of the QDF algorithm. QDF applied to searches that were trending whereas the freshness update applies [...]

M&S brand review as the wrappers come off a more upmarket strategy.

Corporate activity has long driven the city in it’s quest for profit. With many cash rich companies (yes there are some) the banks would like to see a feast of bids and deals. Previous bun fights over brands have not always been to the benefit of brand owners but there are several interesting ‘deals on [...]

Facilities management is not only alive and well it is a growth industry for some wide awake brands such as the RFM Group.

The best way to look up UK company information on financial records, stock market information, litigation, directorships and some personality searches may be using the tools of the new industry called Open Data or the Open Data Movement. A comprehensive service of this kind is provided for free by Duedil.com drawing information from several sources [...]

A brand is a brand and a company is a company. Brands and company names serve different purposes and should not be interchangeable. Consumers buy brands they do not buy companies. Investors buy companies with assets that can include brands. Brands often have different destinies to the destinies of the companies that own them. Either [...]

‘FairTrade’ is a worthy strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. Growers and producers can join Fair Trade which provides certification and use of the mark for products which comply. FairTrade fortnight until [...]

Triumph, the heritage motorcycle marque has Lord Digby Jones as Chairman. According to the Guardian Jones ‘cites Triumph’s strong brand, new products and a big push at domestic and overseas sales’ as a reason for succeeding post receivership. Add to that the benefit of currency movements, particular the Yen. and you will know why 80% [...]