Brains on Brand
DNA of a business and the collective resource of its staff, suppliers, customers, research, history and self awareness
DeLaRue Printing money has been like, well printing money for De La Rue over many years. A shame if paper making problems cause them to loose a major contract for Indian banknotes. You must be on top of quality at all times! 20 Years ago I read a book ‘The Brotherhood of Money: The Secret [...]
The bloggers at Blogstorm generally know what they are talking about and they are well worth following by RSS, email or Tweet. This link is to their latest offering ‘Common Mistakes Big Brands Make in SEO’. I particularly like the quote ‘give the channel the respect it deserves.’ How well would your brand score on [...]
Is the future of R&D Tax credits fading fast with Vince Cable and George Osborne in charge. Currently your R&D expenditure can be grossed up, by 170% or 130% depending on the size of your company, when calculating your tax relief. For tax purposes it’s not enough that a product is commercially innovative. You can’t [...]
We are all covered by rules and codes of conduct, moral, professional or legislative. New Advertising Codes for all for advertisers and media owners come into force on 1st September 2010. ‘They include general rules that state advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and [...]
Property consultancy Drivers Jonas, that is in the process of merging with Deloitte, has been found guilty of “parasitisime” or parasitical behaviour by the Paris Tribunbal de Commerce. Rather than pay for a stand at an exhibition they hired the nearest restaurant to entertain conference delegates. In France that is ‘just not cricket’ according to [...]
Yorkshire – God’s Own County Mill towns, Ship builders, Building societies and Car manufactures have all benefited from locating their businesses near similar activities. Science and technology parks are the new Glasgow or Coventries and it still makes sense to locate your business where industry talent is being developed. Coal, Steel and Textiles may be [...]
The European Commission is at it again with an investigation sparked by three of Google’s potential competitors. Alleging ‘abuse of its dominant position’ this investigation is a penalty of having over 80% of the UK search market. Google’s customer loyalty has been earned through technical excellence and a customer service that provides a high level [...]
T-Mobile The proposed joint venture between Orange and T-Mobile looks like it will get clearance from the European Commission despite consumer champion Which, The OFT, Ofcom and our Competition Commission. As the Sunday Telegraph put it ‘Based on the Lisbon Treaty, the European Commission has the ultimate power to decide on such issues.’ Side agreements [...]
Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc. Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit. New product development is crucial to the health of business so keep up with [...]
Wampit.com claims to be a leading UK business search directory. The unique selling point is its capacity to include “rich” content such as video on free adverts; ‘you tube for business advertising?’ Time will tell if the intellectual offering meshes with both market demand for directory search and business promotion. In the meantime some businesses [...]