What they Teach You at Branding Business School
Identity, key differentiators, adding value, own label and branding aims are discussed from your business school perspective
Archive for category: On Brand
Components of a brand including Reputation, Identity, Image, Emotion, Market connectivity, Values and Attributes. Eachfacet of branding is highlighted by cameos and exemplars from well know brands in the UK market.
Cult of Celeb or Personal Branding
Cult of Celebrity is not the same as Personal Branding, the former is about temporary opinion the latter about value and intangible assets.
Excellent Branding Tips
Business Name Tips, good associates and focus on customer relations with these key branding tips
Luxury Brands Provide Good Pointers
What can the luxury brands teach new businesses
Queen of Shops the Portas Effect
The Queen of Shops and the Portas Effect keeps on pushing good retail branding
Top Branding Books Reprised
Twenty top branding books reviewed and reprised from earlier editions
Mistakes with Bonbrand Need for Hits
Mistakes may have reduced our hit rates can we recover through better content
Brand Architecture
Businesses with several brands and sub brands need to consider their Brand Portfolio and how the corporate architecture promotes and protects the brands. Brand Types in Your Architecture Strategic brands will be those anticipated to provide the stream of future profits and are at the pinnacle of your brand architecture. For the business these are [...]
What Do You Think Makes a Great Brand
Help for start ups to avoid traps when branding the business and products
Birds of a Feather Support Networks
Funding for women’s business or being close to other scientific businesses enhance your support networks