Brains on Brand
Components of a brand including Reputation, Identity, Image, Emotion, Market connectivity, Values and Attributes. Eachfacet of branding is highlighted by cameos and exemplars from well know brands in the UK market.
Young start up businesses have many calls on their financial resources but it is often a good investment for SME’s to register their trademark. SME’s can do the search and registration themselves for low cost. Alternatively entry level support is available from Trade Mark agents and most Patent agents. Jaguar and Trademarks Is it a [...]
Your CV is your brand marketing literature but remember there is much more to the make up of your Personal Brand. Do not let the internet catch you out now or in the future.
Packaging is crucial to consumer products and especially grocery and food stuffs.
Invest in the best, most appropriate packaging you can afford!
Stick to the theme of your packaging and avoid unresearched changes.
Consider ‘Green eco-packaging’ if it supports your brand image
Location location location is the retail mantra and for ‘Liberty’ the Regent Street location is second to none. Add to that the iconic building and what is now thought of as old world charm. There is also the pedigree, longevity, customer loyalty and service expectation that comes with this retailer. More important still is the [...]
You can’t keep a good personal brand down and I believe millions of people will recognise Adam the Gardener from his 1940′s strip giving gardening advice in the Daily Express. ‘In the 1940′s Adam the Gardener was a national treasure.’ The original classic has just been republished as a hardback by Chatto & Windus part [...]
Brands can be anonymous little creatures belonging to your local retailer, or big brands on national advertising campaigns, even ‘superbrands’ with worldwide recognition. They all have their place. This note is more interested in brands that have become acceptable nouns that mean the product and vice versa. Hoover quickly comes to mind as the generic [...]
Matt Taylor, of Alex cartoon fame, deserves the credit for bringing this headline to my notice via his strip in the Daily Telegraph. How badly will the brand of Dubai and Sheikh Mohammed Bin Rashid Al Maktoum be damaged by the financial problems in UAE. In the longer term not too much one thinks but [...]
Football culture is obsessed by celebrity and the celebrities seem obsessed by tax avoidance verging on evasion. At the centre of a current battle is the payment for a footballers ‘image rights’ into a tax haven rather than have the earnings taxed in the UK. The HMRC is on the case of at least 50 [...]
Case studies of young SME brands
‘Successful Business Intelligence: Secrets to Making BI a Killer App’ by Cindi Howson Make 2011 the year your company embraces Business Intelligence. You may want to start by reading a laypersons overview or jump right into a professional treatise on the subject but be sure data counts. Quick Tips on Business Intelligence. GIGO -Garbage in [...]