Brains on Brand
Components of a brand including Reputation, Identity, Image, Emotion, Market connectivity, Values and Attributes. Eachfacet of branding is highlighted by cameos and exemplars from well know brands in the UK market.
Amazon Vouchers . If you were lucky enough to receive Amazon vouchers for Christmas you get to choose your own present! If you want to buy more Amazon vouchers you can do so by clicking our ‘Branding at Amazon’ button on the top-right. Vouchers are a memorable way of saying thank you and your gift [...]
Conserve family assets and you grow the intellectual capital of your SME or owner managed business. Why do some families thrive for generations? ‘Hughes’s panoramic insights into what makes families flourish and fail. He lays out the basis for what to do and how to think about the complex issues of family governance, growth, and [...]
Laurence Green in a recent Sunday Telegraph article has defined brand ‘…. as the complex jumble of memories, associations and prejudices that attach to the company and genuinely influence its fortunes….’ If you subscribe to that view take actions that enhance memories, develop associations and limit prejudices. Do so in all areas of your corporate [...]
How badly can a nation’s brand be damaged by financial issues. The Irish Sun newspaper had had some fun with it’s headlines such as ‘Direland Bailout’ over the Irish euro crisis but inward investment continues at a pace. When the world economy stabilises, speculators move on and the banks have adequate capital the American tourists [...]
Marketing should be about telling potential customers what your product or service can achieve for them and how to acquire such benefits. This book by Dee Blick will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Powerful Marketing On A Shoestring Budget For [...]
By Jove what a cracking strapline for this Fund Management Group. ‘On the planet to perform’. Sadly this industry has had it’s woes with accusations of high charges and below par performances. However, ‘What Investment’ have awarded Jupiter Unit Trust manager of the year 2009 and 2010. By Jupiter Buy Jupiter as I am wont [...]
Skype are seeking to raise $100million in a share floatation – a ‘sky high’ number (or even telephone numbers). Hard on that announcement are more details on the trademark dispute with BSKYB over the similarity between Sky and Skype. The EU Office for Harmonisation on Internal Markets (OHIM) has already ruled in Sky’s favour on [...]
What’s this ‘ere? These ‘ere thing in my ears! Ewe should know! Two tags have to be worn by sheep over 12 months old and new EID tags are to become compulsory. Traceability from farm to shop is part of the intellectual assets designed to help control the spread of Foot & Mouth disease in [...]
Polish your interpersonal skills to develop your own personal brand. If you can deal effectively with difficult people think how successfull you can handle easier people. I am not difficult, I aim to be impossible! and that is also true of many outstanding entrepreneurs.
‘Not only am I a person I am a brand and brands need promotion’