Brains on Brand
Components of a brand including Reputation, Identity, Image, Emotion, Market connectivity, Values and Attributes. Eachfacet of branding is highlighted by cameos and exemplars from well know brands in the UK market.
It is great to be celebrating the centenary of an Iconic brand that has done so much for our British culture. Unless you are ‘going to camp’ it may be worth avoiding Harewood House from 31st July to 7th August 2010 when it will be over-run with celebrating Rainbows, Brownies and Guides. I do not [...]
Brand Literary Magazine’s last issue was Autumn 2009 and it looks like it will not last as long as it’s Swedish names sake (112 years and still counting.) A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him? Brand still [...]
Incompetent and arrogant best sums up my feelings on HRMC. They force me, as a small employer, to conduct my business with them only via the web – do you force your customers to do things they don’t want? As if that was not bad enough their web-form locks up and will not allow you [...]
€ Beware throwing too much investment into a failing brand! The purpose of business should be to improve your financial stability and sometimes that will mean milking the brands or curtailing investment. It may pay to withdraw from some market sectors to husband your resources for use elsewhere. Putative Chancellors of the Exchequer please note. [...]
Pa-Pa, pa-pa,pa-pa,pa-pa, pa-pa-pa. Pa-pa, pa-pa,pa-pa,pa-pahhhhhh..pah! or so goes Pearl and Dean’s theme tune for cinema advertising. The company is to be sold by STV this month. Another annoying little jingly tune is used by directory enquiry company 118247 and a competitor is using a version of ‘She’ll be coming round the mountain’. The Pa of [...]
10 million copies of ‘The 7 Habits of Highly Effective People’ have told readers to put ‘First Things First’. Also you are encouraged to lead to a known end and be proactive even innovative within your own Private Space. I will not breach copyright any further but recommend this book to you, your colleagues and [...]
Can a Soap have any intellectual assets? I do not mean EastEnders or Coronation Street. Not wishing to wash my hands of the subject there are 9-10 different areas where just looking at my new bar of soap got me thinking…….
Summing up three linked thoughts from Simon Middletons new book ‘Build a Brand in 30 Days’ he highlights these characteristics. Authentic Good brands are true and consistent, often leading rather than following. They are also very good at something. Compelling or engaging through senses and emotions with a clear customer service ethic. Differentiation not a [...]
In some modes of business the ‘Place is the Brand’. Westfield, Bluewater and Meadowhall in retail therapy or Twickenham Lords and Wembley in sport. Some of the Brand Tools used for Place may be modified for your business. I am looking to add to the list of tools below: Maps as often used by the [...]
Not many companies can claim to be growing every year for 155 years but Seed Merchant Thompson & Morgan fit that bill admirably. Not only that but they have an affiliate programme that helps sites like Bonbrand. If you buy your plug plants via the link below we get a commission to help defray our [...]