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Archive for category: On Brand
Components of a brand including Reputation, Identity, Image, Emotion, Market connectivity, Values and Attributes. Eachfacet of branding is highlighted by cameos and exemplars from well know brands in the UK market.
Brand Promotion by Celebrity
What do Delia, Heston, Jamie and Marco Pierre have in common? They are all ‘Brand Representatives’ or ambassadors food retailers. Delia Smith and Heston Blumenthal will feature in an advert or mini cookery programme for Waitrose. Marco Pierre White starts his ‘bootiful’ job promoting Bernard Mathews after Jamie Oliver of Sainsbury fame did such a [...]
European Inventor Award
On 28th April 2010 twelve candidates from nine countries are competing for the European Inventor Award 2010, a highly regarded innovation prize presented annually by the European Patent Office together with the European Commission. Unfortunately there are no British inventors in the final dozen. Let us hope they are all inventing hard, filing strong patents [...]
New Product Development NPD
Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc. Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit. New product development is crucial to the health of business so keep up with [...]
Hayseed Dixie
Performers rights advice from the Rockgrass group Hayseed Dixie ‘…….. For investigators who have access to the technology, Hayseed Dixie encourages audio and video recording at live shows, and the trading and sharing of these recordings afterwards. The ONLY stipulation is that said recordings absolutely may not be used for commercial gain – just don’t [...]
Kraft and Pepsico
Women in senior business not the McKitchen
Image Rights Own Goal?
Manchester United may face litigation for unpaid tax on ‘image rights’ paid to footballers as part of remuneration according to their fund raising prospectus. Sol Cambell has issued a writ claiming his £30,000 per week was not paid by Portsmouth FC, in line with his contract, to his personal Swiss trust. In France a high [...]
Decoy Marketing Hatches an Egg
Success With Chris Hoy
Your Intellectual Assets is Your Personal Brand
What is the world’s most important brand? I hope you think it is Yourself. ‘As a professional, your reputation is your most valuable career asset. Your credibility, visibility, personality, and personal style all make up your brand.’ So says the blurb in Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten [...]
Monarch Britain's Intellectual Asset
The Monarchy exemplified by Queen Elizabeth ll is not an ‘Intellectual Property’ but it is an undoubted intellectual asset for Britain. How fitting that a special bank holiday to mark the Monarch’s 60 years on the throne, will be declared for Monday June 4 2012, her official birthday. The supreme personal brand, a diamond in [...]