Brains on Brand
The attributes of a leader, owner, entrepreneur, figure head or public persona that influences brand values
10 million copies of ‘The 7 Habits of Highly Effective People’ have told readers to put ‘First Things First’. Also you are encouraged to lead to a known end and be proactive even innovative within your own Private Space. I will not breach copyright any further but recommend this book to you, your colleagues and [...]
Build a Brand in 30 Days: With
What do Delia, Heston, Jamie and Marco Pierre have in common? They are all ‘Brand Representatives’ or ambassadors food retailers. Delia Smith and Heston Blumenthal will feature in an advert or mini cookery programme for Waitrose. Marco Pierre White starts his ‘bootiful’ job promoting Bernard Mathews after Jamie Oliver of Sainsbury fame did such a [...]
Two American gurus of New Product Development Dr. Robert Cooper and Dr. Scott Edgett have badged their business as the Product Development Institute Inc. Great for a consultancy business and the ‘world’s most widely implemented innovation system, Stage-Gate®’ must also benifit. New product development is crucial to the health of business so keep up with [...]
Performers rights advice from the Rockgrass group Hayseed Dixie ‘…….. For investigators who have access to the technology, Hayseed Dixie encourages audio and video recording at live shows, and the trading and sharing of these recordings afterwards. The ONLY stipulation is that said recordings absolutely may not be used for commercial gain – just don’t [...]
Manchester United may face litigation for unpaid tax on ‘image rights’ paid to footballers as part of remuneration according to their fund raising prospectus. Sol Cambell has issued a writ claiming his £30,000 per week was not paid by Portsmouth FC, in line with his contract, to his personal Swiss trust. In France a high [...]
Success With Chris Hoy
What is the world’s most important brand? I hope you think it is Yourself. ‘As a professional, your reputation is your most valuable career asset. Your credibility, visibility, personality, and personal style all make up your brand.’ So says the blurb in Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten [...]
The Monarchy exemplified by Queen Elizabeth ll is not an ‘Intellectual Property’ but it is an undoubted intellectual asset for Britain. How fitting that a special bank holiday to mark the Monarch’s 60 years on the throne, will be declared for Monday June 4 2012, her official birthday. The supreme personal brand, a diamond in [...]
Even after life, personal brands can continue earning for film stars like Marilyn Munroe and Steve McQueen. ‘Delebs’ is is the name the royalty industry give to these dead celebrities. Whilst authors like Micheal Crichton, Dr Seuss Geisel and J R R Tolkien feature in the top ten earners for last year it was Yves [...]