Cult of Celeb or Personal Branding
Cult of Celebrity is not the same as Personal Branding, the former is about temporary opinion the latter about value and intangible assets.
Archive for category: Personal Brand
The attributes of a leader, owner, entrepreneur, figure head or public persona that influences brand values
Queen of Shops the Portas Effect
The Queen of Shops and the Portas Effect keeps on pushing good retail branding
Protect Your Personal Brand
Your CV is your brand marketing literature but remember there is much more to the make up of your Personal Brand. Do not let the internet catch you out now or in the future.
Nostalgia is What It Used to Be
You can’t keep a good personal brand down and I believe millions of people will recognise Adam the Gardener from his 1940′s strip giving gardening advice in the Daily Express. ‘In the 1940′s Adam the Gardener was a national treasure.’ The original classic has just been republished as a hardback by Chatto & Windus part [...]
Dubai or Dusell
Matt Taylor, of Alex cartoon fame, deserves the credit for bringing this headline to my notice via his strip in the Daily Telegraph. How badly will the brand of Dubai and Sheikh Mohammed Bin Rashid Al Maktoum be damaged by the financial problems in UAE. In the longer term not too much one thinks but [...]
Image Rights or Passing Off
Football culture is obsessed by celebrity and the celebrities seem obsessed by tax avoidance verging on evasion. At the centre of a current battle is the payment for a footballers ‘image rights’ into a tax haven rather than have the earnings taxed in the UK. The HMRC is on the case of at least 50 [...]
Family Business Intellectual Assets
Conserve family assets and you grow the intellectual capital of your SME or owner managed business. Why do some families thrive for generations? ‘Hughes’s panoramic insights into what makes families flourish and fail. He lays out the basis for what to do and how to think about the complex issues of family governance, growth, and [...]
Interpersonal Skills Build Your Personal Brand
Polish your interpersonal skills to develop your own personal brand. If you can deal effectively with difficult people think how successfull you can handle easier people. I am not difficult, I aim to be impossible! and that is also true of many outstanding entrepreneurs.
Mr Bridge and Brand Miscellanea
‘Not only am I a person I am a brand and brands need promotion’
100 Years of Girl Guides
It is great to be celebrating the centenary of an Iconic brand that has done so much for our British culture. Unless you are ‘going to camp’ it may be worth avoiding Harewood House from 31st July to 7th August 2010 when it will be over-run with celebrating Rainbows, Brownies and Guides. I do not [...]