Brains on Brand
The attributes of a leader, owner, entrepreneur, figure head or public persona that influences brand values
UK common law is moving with the times in protecting the Personal Image rights of individuals. Europe and the Human Rights legislation has also contributed to this form of your Intellectual Asset protection. Even as far back as 1888 a modest portrait photographer could not display his skills via a portrait of a lady without [...]
Beattie and Taylor of Alex cartoon fame deserve the intellectual property credit for this Dubai headline – it may be the only credit in Dubai at the moment. The personal brand of Sheikh Mohammed Bin Rashid Al Maktoum the UAE Prime Minister and Ruler of Dubai may be tarnished but I bet he will ride [...]
The intellectual assets of the Brawn GP team have been highly valued by Mercedes as they buy 75.1% for a reported £110 million. Probably a good deal to acquire the Constructors World Champions and provide what could be a marketing coup for Mercedes. In addition to the undoubted tangible technical assets that make Brawn cars [...]
What is in a name? If Patrick Brunty a student at St Johns College Cambridge and father of 6 children had not changed the spelling of his name to Bronte we would not have an industry built around Bronte Country. Would the name Brunty have spawned the literary and commercial enterprise that continues more than [...]
Dolly Parton is a personal brand packaged in blonde hair and rhinestones. Dolly Parton has several one liners about ‘how expensive it is to look this cheap’. When asked if she was ever offended by dumb blonde questions she claimed definately not ‘cos I’m not dumb and I’m not blonde.’ Celebrity status has been transformed [...]
Trevor Bayliss has a personal brand built on his experience, inventions and the wind up radios and related products. On the Trevor Bayliss Brands web site he offers a Top Ten Tips for Inventors. Add to this ‘Keep a Sense of Commercial Perspective’ the market will be the arbiter. Why did the inventor of Toothpaste [...]
I was taught to ‘Swim where the Big Fish Swim’ or to ‘Fly with the Eagles not with the Turkeys’. If you have the skills and experience it can enhance your personal brand value by being in the right clubs with the right associates. Network with networkers to increase your contact base and your chances [...]
Thank you to the BBC for the use of the registered and copyrighted ‘Pudsey Bear’ ‘Children In Need’. I have been to Pudsey in Yorkshire but it was closed What do you call a bald teddy bear? Fred Bear
Two front of house BBC colleagues have had different experiences this week. Russell Brand and Robert Peston have strong personal brands but guess who is most satisfied with their current performance. Being in the right place at the right time can make or break a career, so plan accordingly . Robert Peston may be upgrading [...]
Crufts have let 3 sponsors out of the kennel with Pedigree withdrawing after RSPCA and the Dogs Trust. Your reputation is everything so resist becomming a total Mutt. The right sponsorship can boost your image but checkout the downside to avoid Irritable Bowwow Syndrome. For doggerel such as ‘The Hound of Music’, ‘Borzoi’s Back in [...]