Brains on Brand
The attributes of a leader, owner, entrepreneur, figure head or public persona that influences brand values
A CV is no longer enough to represent you to the world of ‘work, rest and play’ to coin an old slogan. Think what constitutes your personal brand, then look after it, enhance it and add to its value. Consider how your Facebook conflicts with your Linkedin and what your unwitting web presence may say [...]
An oft forgotten investment in your Brand is your learning curve cost. This is particularly true for a start-up business. Use your experiences to change and add value too your business. Coffee Republic’s founder Sahar Hashemi tells how the first coffee shops struggled as they were decorated beyond the customers comfort zone. When she painted [...]
If you need another example of the business value of good people look what happened to Unilever when they recruited a new CEO from Nestle. Shares jumped by 91p adding £1bn to the market value. Make sure you have your ‘Noodle’ firmly screwed on and you may ‘Pot’ some profits. Your brand should work in [...]
TheFA How you treat people goes to the heart of your Brand Values. The Football Association is renown for high profile employee issues with Secretaries, Managers and the Chief Executives. Now the FA are recruiting four executives for Englands bid ‘to host the FIFA World Cup 2018′. Lets wish them well but with Kevin Kegan [...]
I have returned from the Whitby Folk Festival and my stay at The Langley Hotel. Bob Stevens, the hotel proprietor, took great care to remember and use the names of all his guests. At breakfast and during the day he was around to have a quick word or offer local guidance. It pays to keep [...]
A restful time taking in the aromas of Whitby from inside the occasional pub and chippy is in store for the next few days. Musical intake will be restricted by one finger in the ear. Whitby is running many festivals in 2008 including the Goths and the Anglers. This seems to be a strong platform [...]
Why do the majority of recruitment adverts ignore the Clients name or brand. Are they embarrassed about the brand or embarrassed about the need to recruit. Staff should be proud of their Brand. In national newspaper adverts it is a waste of money and marketing opportunity not to fly the company flag. You are paying [...]
Prince Charles remained consistent with his personal and corporate brand values when he helped ‘Garden Organic, Ryton’ celebrate it’s Silver Jubilee last week. That is some name for a destination venue that attracts large numbers of visitors and undertakes top quality teaching for those in the Organic arena. Duchy Originals has a website which leaves [...]
How branding is changing by Andrew Breslin The average person still thinks of branding as something like “that creative thing you do with the name of a product”:………. B2B Branding: the key principles By Andrew Breslin “Why bother with branding? Just get out and sell more” The real question companies should be asking themselves is: [...]
Has David Davis (DD) gone off ‘Tory’ message by fighting a by-election at Haltemprice and Howden. There are no recent press releases since the resignation speech on the Conservative web site about the matters of principal that DD wanted to raise. The media support has been wishy-washy and it looks like DD has not hit [...]