Bon Brand

I missed out not fully comprehending the Amazon ethos and intellectual assets when I first commented on Amazon in October 2008. Time and reflection highlights the worth of the intellectual asset behind one of the worlds top retailers. Amazon has a higher market capitalisation than all bricks and mortar retailers other than Walmart.

What is Being Said about Amazon

• Andy Grove, innovative leader at Intel,  thinks  ‘Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred.’

• ‘What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.’ Jeff Bezos founder and CEO of Amazon. Bezos believes he has identified  Amazon’s edge  ‘the e-retailer is in a position to apply the efficiencies of the ‘net’ to tangible and intangible assets including products and people’.

• Richard Branson says ‘…. Amazon have had to spend hundreds of millions of pounds building their brands…’  but Bezos envisions embedding the tasks knowledge work right into the flow of more automated business.

Reputation

• Amazon has a good reputation with the public due in part to the efficient ordering and delivery systems.
• Arrangements to run the web sites of Marks and Spencer, Lacost, Timex, Mothercare and others have replaced the less successful Borders and ToysRus commercial arrangements.
• Wikileaks  site cablegate.wikileaks.org is linked to servers run by Amazon Web Services in Seattle. (The jury is still out on this one)
• For B2B ‘Amazon S3′ is storage  designed for web-scale computing.
• Kindle from Amazon seems to have lit the blue touchpaper as far as ebook reading… read more at IT reviews