Barbie to Marry Bob The Builder
Mattel the owners of the Barbie brand have just agreed to buy HIT. HIT owned The Guinness Book of Records until recently sold. The new deal transfer brands such as Uno, Barney, Matchbox, Pingu, Thomas the Tank Engine and Bob the Builder to Mattel who are the owners of Fisher-Price amongst many other brands.
After the wedding the honeymoon for Barbie and Bob the Builder will start on board a matchbox car driven by Pingu to a wedding special Thomas the Tank engine.
Mattel will increase there domination as ‘Fat Controller’ of the toy market but leaving the current owners of HIT with a large loss to write off.
Thomas The Tank Engine is a number one brand in China so Mattel have something to be Chuff Chuff about.