Green Brands

Green brands that consumers associate with environmental conservation and sustainable business practices are growing in number but not necessarily in green credentials.

So it is customer perception that rates highly and not just reality according to Interbrands Green Brand Survey 2011. ‘For example, L’Oréal, .. scored significantly higher in performance than perception, suggesting that while they are doing great things internally in terms of environmental sustainability, but are still not yet communicating their efforts to consumers…’

Green brands appeal to consumers and employees who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. Green grandstanding will annoy serious potential customers.

Do not just ‘tick green boxes’ or you will be found out!
Embracing the green concepts covers all aspects of your business from the owners and employees through suppliers, processes, packaging, distribution and knowhow through to your end market.