Bon Brand

Who are the shining lights of the UK’s digital industry? Which agencies have achieved the most this year and who stands out as the one outstanding individual in the digital business? Well ‘The Drum’, owned by The Carnyx Group, aims to resolve these questions with a series of awards to be announced on 11th November 2011 in Leeds.

The 2012 awards cover 30 odd categories and you can register now.
Even entering for an award can boost staff morale and increase brand awareness in the industry and there is a chance of winning.

Other marketing awards going the rounds at the moment include:
Social Buzz Awards

and Digital Impact Awards

Comment

• I remember a successful business owner who won ‘Executive of the year 1997 xy niche industry’. Ever since he has styled himself National Executive winner. No one bothers with the fine print.
• Most industries have an awards season and it can be fun to compete
• At worst you will get to have a meal at an awards ceremony and meet other interesting and like minded people.
• You can also manufacture your own local awards system if times are too tight mto enter national competitions.

Awards can Add Brand Value

For young businesses part of the brand are the awards and prizes you have won along the way.

CMI have 11 National Management and Leadership Awards where you can nominate yourself or a colleague.

Even your local awards, training and trade memberships may add value to your personal or business brand.

If you don’t enter you don’t win!

You don’t have to give awards back so you can keep using them in PR.

Shell Awards

£40,000 awards are potentially available for small businesses with big ideas on climate change under the Shell Springboard scheme. Ideas with the potential to break new ground, but which also have sound financial planning and market understanding behind them are likely to be amongst the winners.

Shell Live Wire sponsorship of business start-up support for under 30 year olds seems to be a cheap and effective B2B activity for a major brand.

Innovation Awards

Young businesses can get increased exposure and brand awareness by entering for industry awards. There is the potential to win not only cash but prizes in kind such as professional advice and contact with other entrepreneurs.
www.maiden-voyage.com a young business aimed at the female traveller has been short listed for the innovation awards at the business travel show.

Shirty Award

Being top of a ‘Which’ consumer report for made-to-measure shirts can’t hurt Christmas sales for M&S. Unlike runners up at Savile Row tailors they won’t cost the shirt off your back either.

Winning competitions or getting awards can fuel your PR machine.