TV Licenses for STV – ITV
In a proposed legal action Scotlands ITV licensee STV is claiming £12m as “ITV is imposing its brand and service within the STV licence area with actions that are detrimental to STV’s brand. They are inhibiting our ability to grow as a digital broadcaster.”
The dispute is part of a saga, fit for a BBC documentary, about licensing and income sharing for video-on-demand and a desire for different destinies or divorce between erstwhile partners.
The intellectual property at the heart of the case includes Commercial Agreements and Channel 3 Licensing Arrangements both summed up as ‘Brand and Service’.
Legal and Commercial agreements are an important part of your IP.