Buy by Asda Bye Bye Netto – Value for Money?
It seems the Netto brand will disappear in UK after the sale of 193 stores to Asda. So this search button will no longer help!
Market share seems to be the mantra for supermarkets and this deal may keep Asda at number 2 behind Tesco.
The question for the brand is will Asda be able to compete with Lidl and Aldi
Value for money takes on a wider importance during a recession.
Cost conscious buyers can move down a price band to help balance the budget. Being positioned as a value for money organisation in this market like Primark, Netto (now Lidl or Aldi) or a Ryan Air can help sales and brand exposure.
Netto have just posted an above average market growth of 7% and the future is bright (the future is Yellow to coin an old ad campaign). These strong results have been earned over years of brand positioning.
You can’t become a VFM organisation overnight if you haven’t earned the credentials.