Top Checklist for Successful Innovation
The line between success and failure can be a very thin one. Unfortunately there are a lot of lines between success and failure. Below is a list of some controllable factors that can help spell success.
Checklist for Successful Innovation
- Confirm the existence of a need
- Confirm the company and project leader are capable of undertaking the project or take necessary action.
- Give a committed senior executive accountability and authority to obtain the resources for the project.
- Confirm the extent of current knowhow, competition and academic knowledge.
- Collaborate with potential users at all stages.
- Ensure corporate, not just departmental commitment.
- Ensure the sales and marketing department are interested from start to finish.
- Ensure R&D is well run and that top management maintain an interest.
- Evaluate the project as accurately as possible.
- Adopt an appropriate corporate structure to unify the project team. New company, JV etc.
- Ensure careful transfer from R&D through prototyping, pre-production and design to full-scale exploitation.
- Eliminate technical faults prior to market launch. Pilot test as much as necessary.
- Work to deadlines but do not rush to market.
- Maintain a watching brief over competitors and paradigm shifts in technology or market need.
Habits of Successful Innovation Companies
- Companies who evolve know how are more successful than those who break new ground.
- Small dynamic teams are more successful than virtual or fluctuating teams.
- Initial learning may cost but once the project is moving forward set targets, deadlines and financial controls.
- Experienced project leaders are key.
- Keep customers onside, particularly with highly innovative projects.
See also Why Innovation Projects Fail
Innovation is a corporate asset
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Time January 8, 2011 at 9:02 am
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