New Advertising Codes and Customer Protection
We are all covered by rules and codes of conduct, moral, professional or legislative.
New Advertising Codes for all for advertisers and media owners come into force on 1st September 2010. ‘They include general rules that state advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and ads for alcohol, gambling, motoring, health and financial products.’ More information from Committee of Advertising Practice.
The Office of Fair Trading runs an Approved Code of Practice for customer protection with members entitled to use a special logo. See if it fits your business by reading more.