Games Businesses Play- Zynga
Zynga founder Mark Pincus wants his brand to become synonymous with ‘Play’ but he needs to play with Facebook who retain a share of his platform and virtual credit income.
I say this to highlight the breadth, power and influence of the gaming industry a theme exposed in ‘Making Great Games: An Insider’s Guide to Designing and Developing the World’s Greatest Video Games’ by Michael Thornton Wyman.
How important is Brand in the games industry? Will people remember Zinga or FarmVille? Do you remembers Bandai Namco Games or Pac-Man?