Confused about Ownership

24 February, 2009 (11:28) | Intellectual Assets (IA) | By: hortoris

confused

Are you confused about who owns whom.  As my friends at blogstorm and Insiders-view say ‘ Just like Admiral own confused.com or Budget own comparethemarket.com – there’s always a vested interest.’

Brands are transferable commodities so if you buy on reputation checkout who is behind the brand. Any good sources for checking ownership would be welcome.

Write a comment