Heinz Four Nostalgic Varieties
Not quite the 57 varieties that Heinze are renown for but this old larder has some brand messages worthy of note.
Heinz Messages
- Oven baked beans are still produced with the dirty green lable with which the customers are familiar.
- Salad cream is packaged in a wide necked bottle although we may now expect a squeezy plastic delivery mechanism
- Idea sauce and HP sauce were close competitors at one time. Now Heinz make HP sauce and are causing controversy with changes to the recipe but the demand for brown sauce is still there.
- Uncooked spaghetti would be unappetising but the term ‘cooked’ has been dropped in favour of what I guess are 57 varieties of spaghetti.
- Lurking behind the other packages is a Heinz variety I can’t name. I hope it is one of your favourites
Other Branding Messages
- Packaging has become far more important to brands but you must admire the cheap and simple grocery packaging of dry goods by weight.
- Chivers preserves still exists as part of Premier Foods but how successful is it now. No longer pick of the fruit I would think.
- Fortunately it is a long time since I had to eat blancmange but it is a reminder that tastes in brands and products do change, often over short periods.
- Loose tea was always kept in a tea caddy but then we wouldn’t have spotted old brands like Avondale and Collinson’s Orient Tipps.
Tip of the Week
Packaging is crucial to consumer products and especially grocery and food stuffs.
Invest in the best, most appropriate packaging you can afford!
Stick to the theme of your packaging and avoid unresearched changes.
Consider ‘Green eco-packaging’ if it supports your brand image