How is Branding Changing
How branding is changing
by Andrew Breslin
The average person still thinks of branding as something like “that creative thing you do with the name of a product”:……….
B2B Branding: the key principles
By Andrew Breslin
“Why bother with branding? Just get out and sell more”
The real question companies should be asking themselves is: “Do we want to control market perception or just let it happen?”
Full article at Andrew Breslin