Bon Brand

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Wally Olins is the doyen of Corporate Identity and Branding. In his recent book he warns western companies about the impact of Bric businesses and  ‘…new brands from cultures to which westerners are unaccustomed will find an open market in developed countries, where there is always a welcome for the new. We will see an increasing profusion of brands from everywhere in the world ………’

Add to your strategic view about identity by reading Best Colour for your Brand