Brand Promotion by Celebrity
What do Delia, Heston, Jamie and Marco Pierre have in common? They are all ‘Brand Representatives’ or ambassadors food retailers.
Delia Smith and Heston Blumenthal will feature in an advert or mini cookery programme for Waitrose. Marco Pierre White starts his ‘bootiful’ job promoting Bernard Mathews after Jamie Oliver of Sainsbury fame did such a job on Turkey Twizzlers.
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