Bon Brand

Dolly Parton is a personal brand packaged in blonde hair and rhinestones. Dolly Parton has  several one liners about ‘how expensive it is to look this cheap’.  When asked if she was ever offended by dumb blonde questions she claimed definately not  ‘cos I’m not dumb and I’m not blonde.’

Celebrity status has been transformed by Dolly in to a business empire that includes Dollywood the Great Smoky Mountain’s  theme park. With her Imagination Library programme, which gives books to children from disadvantaged backgrounds now rolled out in Rotherham she is also using her personal brand for charitable work.