Bon Brand

Prince Charles remained consistent with his personal and corporate brand values when he helped ‘Garden Organic, Ryton’ celebrate it’s Silver Jubilee last week. That is some name for a destination venue that attracts large numbers of visitors and undertakes top quality teaching for those in the Organic arena.

Duchy Originals has a website which leaves a fair bit to be desired. The product images are still lost in a poor colour scheme. It is hard to disagree with Alicia Clegg writing for Brand Channel on an earlier site design when she says ‘….. creates a bad first impression, suggesting a ragbag of a brand that lacks coherence and a sense of direction ……’. Navigation has improved but when you have the patronage of the future king, who’s own web site is spot on, you would hope for better.

Duchy Originals generate success by filling an (organic) market need, having good partners and a brand champion. I hope the next venture into organic seeds will assist the Ryton charity to continue with its educational and development work.