Pedigree's Pedigree
Crufts have let 3 sponsors out of the kennel with Pedigree withdrawing after RSPCA and the Dogs Trust. Your reputation is everything so resist becomming a total Mutt.
The right sponsorship can boost your image but checkout the downside to avoid Irritable Bowwow Syndrome.
For doggerel such as ‘The Hound of Music’, ‘Borzoi’s Back in Town’, ‘Pekinese up Mother Bown’ and ‘Labrador Rigby’ go to www.mrsackroyd.com