Eternal Liberty and Retail
Location location location is the retail mantra and for ‘Liberty’ the Regent Street location is second to none. Add to that the iconic building and what is now thought of as old world charm. There is also the pedigree, longevity, customer loyalty and service expectation that comes with this retailer.
More important still is the unique product offering with exclusive fabrics and bespoke designs. TV, ‘reality antique shows’ eulogize about products branded ‘Liberty’ as being quality above and beyond the norm.
If you are in retail go for the new mantra differentiation, differentiation, differentiation.
Form Bespoke Jewellers are differentiating Christmas gifts with their Eternal range. Each piece is hand crafted in England with a guarantee about the ‘Carat’ or weight of diamonds used in the exclusive gift. View
Lost Focus
Who would expect defunct Focus to feature with Liberty. Well I am taking a liberty to reduce the number of posts on similar topics in this case retailer image.
What is your marketing effort is devoted towards? May be it is Loyalty, Integrity, Customer awareness or sales volume. It is so easy to undo your good work.
Our local DIY and gardening store insisted on a 33% increase on the price of garden compost between Sunday and Monday this week. The old and only price of £9 was displayed prominently and after lugging the heavy bags to the checkout they were clocked at £12. On complaining I was told that of the new price came in that morning. It looks like Focus had ‘an invitation to treat’ themselves.
Update On Lost Focus
Focus DIY lost the retail and business plot and went into administration then bankruptcy in May 2011.
No one bothered to save the brand name!