Kraft and Pepsico
It is riveting that two multinational businesses in the discretionary food supply arena, Kraft and Pepsico, are run by women.
Owners of brands that include Quaker Oaks, Doritos, Walkers Crisps and Tropicana, ‘Pepsico’ is looking to move further away from its core soft drinks business by growing ‘good-for-you’ healthier food sales three fold.
It is good business to spot a niche or an opportunity but it even better to have the financial muscle to drive it through.
Franchising your business needs new and different ‘skill sets’ from running your business. McDonald’s formula for new franchisees encompasses previous success, adaptability, interest in the food sector and financial capacity in addition to all the legal agreements.
If you see yourself as the ‘Urban Griller’ franchising your business remember you will be in the franchise industry not direct trading.