Bon Brand

Mashable are hosting the ‘Open Web Awards’ for Social Media and you can nominate your brand right now.

Mashable have a host of How-Tos and Resource Guides on the site that take the media out of being Sociable. The lists are easy to see and follow and I am a bit taken with the product even though the brand value hasn’t hit me yet.

In the crowded space of social media this is an attempt at a form of directing directory with oomph so I will be interested to see how they fare.

Do You Poken?

A new addition to the language, a question for Twitter or a faddish new product to transfer contact details, emails and pictures? Either way it is worth keeping up with social media driven products as one or two will really fly. I hope you are poken into action.

The folks at Poken say ‘On the Poken site you and your friends can view your contacts alphabetically, or chronologically in your “social timeline.” You can also send messages, group contacts with a label, write notes for yourself about each contact, and so much more.’

Interest Wayne….ing

Where are you now as you read this and will it encourage you to join ‘YASNS’ yet another social networking site. Or You Are Where Now? Asleep!
Micro blogging is big business but it seems to be fickle and fast moving. If your business depends on consumer viral trends you need to keep up and effectively be there.

Wayn could stand for What are you – nuts? or Well ah yes no.
As an aside it looks like the character needs to go to Specsavers.

Buzz Your Own Brands

Get a new Buzz with the marketing art of creating pull for your business through dialogue. It begins by giving people something to talk about by getting attention in an entertaining manner. With the variety of communications available to everyone I suggest you pick one new viral channel and give yourself a Buzz.

Blogging can be used to test your Buzzability. Set up and work hard on your blog with links to your trade contacts. Keep bringing fresh items to the blog at least twice a week. Ask for comment and respond when you get it.

Enter stories in blog carnivals that are appropriate to your industry. Submit entries to blogs of your trade publications and other appropriate entities. Pay a copywriter if you are concerned with the effort but try find someone in house. Otherwise outsource the whole project and collect the honey.

Meebo

Under 18 year old’s grow up very quickly and will take their favourite tool kits and spending power with them. This instant messaging, ‘multiple online conversation browserware’ is a ‘top web app’ of the moment – or so I am told by various teenagers.

Overview all the communication methods that appeal to your target markets. Kids won’t think you are keeping young but your contempories might and so will your marketing people.