Bon Brand

Starting and developing a brand can be a tough assignment. You learn as you go along or fail!
This series of books describes the journey of many branded businesses showing that sometimes the prize is a nationally or internationally recognised brand full of value and potential.

Recognising that a different skill set is needed in ‘tough times’ this book also by David Lester picks some more famous brands that have made it in a range of sectors and industries even though the market or economy was against them.

Available from Amazon
How they Started Kindle Version
How they Started in Tough Times
How they Started Global Brands
How They Started: How 30 Good Ideas Became Great Businesses

Global brands get the David Lester treatment but the case studies are even more interesting as they cover brands with a global dimension.

Read also bonbrand Top Ten Branding Books and Building a B2B brand in 30 days

Naked Networking

Developing a business network is important for young businesses and individuals. If you could keep track of all your contacts and find new ones then Linkedin, Bebo and Facebook wouldn’t have much of a function.

Gumption Centre in Bradford turned necessity into virtue by setting up its own networking product called ‘Naked Networking’. This helps Gumption clients and they built thier own network at the same time. Data bases of professionals, prospects, suspects and supporters can be valuable. Work on your networks but don’t loose your shirt by over investing.

Addacus adds up despite Dyscalculia

A young business Addacus has a super product to teach maths to people with dyscalculia a genetically-linked learning disability which affects a person’s ability to understand, remember, or manipulate numbers or number facts.
However the website is not generating traffic and a google search gets poor results. Simple tweaks to the web site will change this and increase the products visibility – is there a word for dyslexia of the web?

Bug Bear Busters

‘If a surface bears bugs call Bug Bear Busters Today.’

This is a good slogan for a specialist cleaning company operating across all industries throughout Yorkshire and with franchise opportunities across the country.

‘You’d probably be reluctant to shake hands with someone you knew hadn’t washed their hands after going to the toilet yet most of us don’t think twice about sharing telephones and keyboards in the workplace. Contaminated surfaces also play a significant role in the spread of micro-organisms from the common cold to MRSA and E.Coli. Normal dust and dirt can also accumulate to the point of damaging the performance of key equipment unless cleaned regularly.

BugBear Busters is the quick and easy way to protect the people in your organisation. We provide specialist cleaning of IT and communication equipment to all organisations.
More companies are becoming reliant upon safe intensively utilised IT equipment. With this equipment often being used by more than one person during any working day, your keyboards, telephones and other shared equipment play a significant role in the spread of micro-organisms through cross infection. From the common cold to more serious micro-organisms such as E.coli and C-Difficile, every one of your staff is potentially at risk of cross infection.
There is a quick and easy way to protect your business against becoming a breeding ground for micro-organisms. BugBear Busters provide specialist IT and communications equipment cleaning services. BugBear Busters disinfecting has been shown to reduce bacteria levels by 99%.

Bugs on your telephone, computer or workstation need specialist cleaning to healthcare standards to avoid cross infection. If your equipment is used by more than one person or likely to get clogged with dirt then it is worth cleaning as a matter of routine.’

http://www.bugbearbusters.co.uk/ 01484 530651

NJT Embroidery Ltd – Personalisation Clothing

If you see great 4 x 4′s vehicles traveling around Yorkshire with NJT Embroidery plastered all over the bodywork it isn’t a new process for embroidering metal but a clever promotion of this branded personalised clothing business. Whilst fleeces, jumpers and polos are standard products everything is available from personalised Horse Blankets to designer named Executive Clothing.

Most of the personalised items will be allowed for tax purposes so promote your brand image with embroidered clothing from Yorkshire.

NJT Embroidery Ltd – Personalisation Clothing

NJT Embroidery specialises in providing embroidered or printed workwear, sports wear and corporate wear to many different types of companies, clubs and organisations. NJT Embroidery has helped 100′s of companies to improve brand awareness throughout their organisation and create a stylish, professional image.

NJT Embroidery Ltd has an expanding network of clients, located in Yorkshire and beyond, including many specialist electrical industry businesses, small businesses and sole traders who benefit from the no minimum order policy. The firm provides businesses with a professional embroidery and printing service. The friendly staff help clients to increase brand awareness throughout their company and are willing to help on logos and image issues. The service is aimed at providing an impeccable uniform every time.

The business supplies a wide range of clothing and safety wear that is then embroidered or printed to the client’s specification. The products include Calvin Klien, Fruit of The Loom, Snickers and Jerzees brands, making them suitable for anyone, including children.

Contact Alex at NJT Embroidery Ltd on 01274 864422