Throwing Good Money After a Brand
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Beware throwing too much investment into a failing brand! The purpose of business should be to improve your financial stability and sometimes that will mean milking the brands or curtailing investment.
It may pay to withdraw from some market sectors to husband your resources for use elsewhere. Putative Chancellors of the Exchequer please note.
Update December 2010
Greece and Ireland did not heed the warnings.What hope Italy, Spain, Portugal and the blessed Euro?
Businesses need to be on firm financial ground with good market prospects in the near future to encourage investment.