Value Your Start-up Experience
An oft forgotten investment in your Brand is your learning curve cost. This is particularly true for a start-up business. Use your experiences to change and add value too your business.
Coffee Republic’s founder Sahar Hashemi tells how the first coffee shops struggled as they were decorated beyond the customers comfort zone. When she painted them brown even the local dustman was popping in for a coffee but probably not a skinny latte.
Sahar’s book contains lots of advice for start up branded businesses. Available from Amazon Anyone-Can-Do-Real-life-entrepreneurship