Bon Brand

‘Talk like a pirate’ but do not act like a pirate and take preventative measures, as these tales testify.

I missed out not fully comprehending the Amazon ethos and intellectual assets when I first commented on Amazon in October 2008. Time and reflection highlights the worth of the intellectual asset behind one of the worlds top retailers. Amazon has a higher market capitalisation than all bricks and mortar retailers other than Walmart. What is [...]

The core sectors in this Do More Faster: TechStars Lessons to Accelerate Your Startup are  Idea and Vision, People, Execution, Product, Fundraising, Legal and Structure, and Work and Life Balance. To this I would add Resolve, Execution, Energy and Flexibility. Decide quickly, act comprehensively and change or modify if necessary. How to Grow Your Small [...]

Affiliates can be a new route to market  and well chosen partners can add credibility to your web site. Gardeners Tips content is provided daily by the jolly Gardeners at Gardeners Tips and they have appropriate affiliate links to help readers and add gardening credibility. Young businesses must have a good over view of web [...]

The bloggers at Blogstorm generally know what they are talking about and they are well worth following by RSS, email or Tweet. This link is to their latest offering ‘Common Mistakes Big Brands Make in SEO’.   I particularly like the quote ‘give the channel the respect it deserves.’ How well would your brand score on [...]

Not a lot of money wasted on a logo for the Information Commissioner’s Office This quango is responsible for the Data Protection Act , Privacy and Electronic Communications Regulations, Freedom of Information Act and the seemingly superfluous Environmental Information Regulations (The Freedom of Information act should suffice one would think!) Still, knowing how these acts [...]

What’s this ‘ere? These ‘ere thing in my ears! Ewe should know! Two tags have to be worn by sheep over 12 months old and new EID tags are to become compulsory. Traceability from farm to shop is part of the intellectual assets designed to help control the spread of Foot & Mouth disease in [...]

I never know if I have just stumbled on a new site or it has been around for ages! The BBC took this site over in 2001 but presumably kept it low profile particularly from license payers. ‘h2g2 stands for ‘The Hitchhiker’s Guide to the Galaxy’ – an unconventional guide to Life, The Universe and [...]

Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that make things happen. ‘FooPets are the world’s cutest and most realistic virtual pets online….’ Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative opportunity. The quote was [...]

Brand Literary Magazine’s  last issue was Autumn 2009 and it looks like it will not last as long as it’s Swedish names sake (112 years and still counting.) A shame such a name should be consigned to the great publishing house in the sky. Where is Robert Maxwell when the industry needs him? Brand still [...]