Bon Brand

‘Talk like a pirate’ but do not act like a pirate and take preventative measures, as these tales testify.

Companies have a different life cycle to brands. The death of a company or brand doesn’t always mean the death of both even if the banks say they have had enough

What can the luxury brands teach new businesses

The Queen of Shops and the Portas Effect keeps on pushing good retail branding

‘FairTrade’ is a worthy strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. Growers and producers can join Fair Trade which provides certification and use of the mark for products which comply. FairTrade fortnight until [...]

Triumph, the heritage motorcycle marque has Lord Digby Jones as Chairman. According to the Guardian Jones ‘cites Triumph’s strong brand, new products and a big push at domestic and overseas sales’ as a reason for succeeding post receivership. Add to that the benefit of currency movements, particular the Yen. and you will know why 80% [...]

Marketing should be about telling potential customers what your product or service can achieve for them and how to acquire such benefits. This book by Dee Blick will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Powerful Marketing On A Shoestring Budget For [...]

By Jove what a cracking strapline for this Fund Management Group. ‘On the planet to perform’. Sadly this industry has had it’s woes with accusations of high charges and below par performances. However, ‘What Investment’ have awarded Jupiter Unit Trust manager of the year 2009 and 2010. By Jupiter Buy Jupiter as I am wont [...]

The slogan I can live with and wish this new banking venture well (it has to be better than some of the other fringe banking activities we have seen recently). Why are Dogs being treated by the new online bank. Are dog owners more affluent pet lovers and can you love your bank last and [...]

Good news and bad news for my wife who had never ordered anything on line until last week. Amazon didn’t have the book she wanted but great service from Alibris encouraged her to buy 4 books more than she intended. It is good she has overcome the phobia of internet shopping but bad that she [...]