Brains on Brand
Scramble! Egg the online banking business is for sale by parent bank Citigroup. Well you can’t repair a banking crisis without breaking Eggs. Will the brand and customer base be strong enough to fetch a good price or will it be Egg all over someone’s face? Egged on by bad puns, it will be no [...]
I suffered a mild disappointment but I am not bitter at the brewers of ‘The Worlds Best Ale’ (WBA2009). Yorkshire Life mailed me a welcome Pub Guide and the main advertiser was Frederic Robinson who it transpires have no pubs in Yorkshire! Still it got them this name check. Naming their world cup beer ’4:4:2′ [...]
Davison is an invention and ideas development company. Inventors and small companies often find it hard to understand the innovation process. If that is your situation you could do worse than see how this American company performs. It starts with a confidentiality agreement. Ideas are 10 a penny or should it be cent. Experience getting [...]
CRM Your customers are your best asset so it makes sense to manage the relationship (CRM). Do not over-manage. Databases are important but listings on a spreadsheet are seldom valuable unless you have thought through your customers needs and desires. From this knowledge you can design and create your service & support with an appropriate [...]
Virtual Intellectual Assets may have helped create virtual pets but it is brains and tangible assets that make things happen. ‘FooPets are the world’s cutest and most realistic virtual pets online….’ Well they would be I suppose but the sale of virtual goods is a new market with lots of innovative opportunity. The quote was [...]
Brands need to think internationally like Wikipedia. Bonbrand has failed as I can replicate Japanese or Russian script from Wiki’s list of international site statistics. English The Free Encyclopedia 3 290 000+ articles Deutsch Die freie Enzyklopädie 1 066 000+ Artikel Español La enciclopedia libre 596 000+ artículos
€ Beware throwing too much investment into a failing brand! The purpose of business should be to improve your financial stability and sometimes that will mean milking the brands or curtailing investment. It may pay to withdraw from some market sectors to husband your resources for use elsewhere. Putative Chancellors of the Exchequer please note. [...]
If a competitor has registered or has bought a Web site name, it may indicate future marketing or product launch plans. Keep an eye on what is “parked” in your “space” and consider the benefit of getting in first. The DNS stuff site provides basic information about the ownership of Internet domain names as do [...]
Not many companies can claim to be growing every year for 155 years but Seed Merchant Thompson & Morgan fit that bill admirably. Not only that but they have an affiliate programme that helps sites like Bonbrand. If you buy your plug plants via the link below we get a commission to help defray our [...]
On 28th April 2010 twelve candidates from nine countries are competing for the European Inventor Award 2010, a highly regarded innovation prize presented annually by the European Patent Office together with the European Commission. Unfortunately there are no British inventors in the final dozen. Let us hope they are all inventing hard, filing strong patents [...]