Top Ten Intellectual Assets
The reasons customers buy from you and keep coming back. (Cameo on Google)
2. People
The Human capital of staff, suppliers and support networks that ‘make it happen’.
Your place in the market and that of competitors.
4. Commercial Arrangements
Contracts, licenses and arrangements for buying, selling and financing.
Quality, uniqueness and fitness for purpose of what you do. (A Cameo on Virgin)
6. Reputation
The perceived customer value and integrity of the corporate & product brands including social responsibility.
Registered and defendable Patents, Trade-Marks, Copyrights and Design rights etc. (Enforcing IP a cameo)
8. Knowledge and Know-how
Codified, tangible descriptions of specific knowledge, business intelligence BI, data, R&D and ‘Trade Secrets’
Business processes such as accounting, production, marketing, and ordering that enhance value .
The economic security that a brand-owner derives from its brands.(Cameo Harley Davidson)
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Time December 1, 2010 at 10:47 am
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Time January 16, 2010 at 2:20 am
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